Elevate Your Personal Brand

Your LinkedIn profile shapes how recruiters, hiring leaders, colleagues, and executives within your own organization see you, often long before anyone reaches out. This session is about the profile itself: your photo, headline, about and experience sections, and skills. It's not always about content strategy or about posting more. The event is hosted by the Oregon Executive MBA Alumni Network and open to all UO alumni and friends.

You'll hear what recruiters actually search for, what makes them stop on a profile, and the common pitfalls that quietly hold accomplished professionals back. Whether you're exploring new opportunities, positioning yourself for advancement, growing a business, or simply want to be found for the right things, you'll leave with practical changes you can make the same day.

Bring your questions. A question and answer session will follow a presentation by OEMBA Alumni Network President James Lund, MBA ’24. Hors d'oeuvres will be provided.

💬 Discussion topics include:

• What actually drives LinkedIn visibility
• Building credibility over time
• Common pitfalls holding accomplished professionals back

Registration

Registration includes Hors d'oeuvres and two drink tickets. Click here to register.

$20 for UOAA members
$25 for nonmembers
$15 for current students

Location

Golden Valley Brewing - Beaverton
1520 Northwest Bethany Boulevard
Beaverton, OR 97006

Questions?

For questions or to request accommodations, please email Tyler Ciokiewicz or call 541-346-5656. 

Meet the Speaker

James Lund

James Lund is president and managing partner of ProFocus Technology, a Portland-based technology staffing and consulting firm. He brings nearly two decades of executive leadership across private and nonprofit organizations. Since joining ProFocus in 2016, he has helped grow the firm into a national and global operation, earning recognition on The Inc. 500 and as one of the Best Companies to Work For in Oregon. In 2025, he was named to the Portland Business Journal's 40 Under 40. A graduate of the University of Oregon's Executive MBA program, James serves as president of the Oregon Executive MBA Alumni Network board and as treasurer of the Society for Information Management Portland Chapter. He also hosts the Silicon Forest Tech Connect Series. James lives in Tualatin with his wife and their five children.